What is the term for the process that ensures products meet high standards consistently?

The process that ensures products meet high standards consistently is best described as Quality Assurance. This term encompasses the systematic measures and procedures implemented to confirm that a product is being produced according to predetermined specifications and standards throughout the production process. Quality Assurance is proactive, focusing on the processes used to create the product to minimize defects and ensure reliability in its performance.

While Quality Control focuses on the actual inspection and testing of final products to detect defects before they reach the customer, Quality Assurance is more about establishing processes that lead to high-quality outcomes. Quality Design refers to the planning and specifications fallacy rather than the consistent maintenance of standards in the production process. Quality Improvement relates to the ongoing effort to enhance products, services, or processes but does not directly define the consistent assurance of quality in production itself. Hence, the correct term for ensuring products meet high standards consistently is Quality Assurance.